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Search lost absolute top impression share (budget) estimates how often your ad wasn’t the very first ad above the organic search results due to a low budget. Search top impression share = Impressions on top/eligible impressions on top Search lost absolute top impression share (budget) Search top impression share “Search top IS” is the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. top IS” is the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.Ībsolute top impression share = Impressions on absolute top/eligible impressions on top Search top impression share Search absolute top impression share “Search abs. You can use these metrics as a target to set your bid if you want to increase the percentage of your ads that either show at the top or absolute top of search results page. Search absolute top impression rate = Impressions on the absolute top/Impressions Metrics you can bid on to improve the location of your ads (Abs.Top) %” is the percent of your ad impressions that are shown as the very first ad above the organic search results. Search absolute top impression rate “Impr. Search top impression rate = Impressions on top/Impressions Search absolute top impression rate (Top) %” is the percent of your ad impressions that are shown anywhere above the organic search results. This happens as higher bids may allow you to enter more competitive auctions in a worse location. We don’t recommend you use these metrics as a target to set your bids because, sometimes, they may decrease as bids increase. You can use these metrics to understand changes in click-through rate (CTR) caused by a change in the location of your ads on the search result page. “others” and won’t be included in location segmentation or impression share data. Note: Search partners doesn’t distinguish between “top” vs.